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High-speed Internet access is sweeping the world, laying the foundation for new ways of delivering entertainment, news, sports, games, commerce and much more. The fat pipelines going into homes around the globe allow not only fast Internet connections, but also personalized delivery of video content drawn from live transmissions, archived libraries and even home video cameras.

The integration of high-bandwidth connections with Internet and PC technology takes the delivery of video content to the next level, fostering truly interactive content of all kinds, allowing video programmers to embed interactive text into their content and text providers to embed video into their offerings, as well as unlimited combinations of text, video, audio andgraphics.

Cable operators, phone companies, TV broadcasters, Hollywood studios, sports leagues, advertising agencies, newspapers, satellite distributors, Internet players, equipment manufacturers and consumers are all grappling with the rise ofwhat is truly a new interactive medium, which has the potential to derail business plans and disrupt viewing habits while sparking complex new opportunities to distribute content and stay ahead of the competition.

This event covered how all these dizzying changes are turning the broadband platform into a new medium that not only rivals, but could eclipse, broadcasting, cable, satellite, print and even the Internet itself.

This 90-minute event included 25 minutes of interactive Q&A.

What Was Covered:

• The latest developments driving higher bandwidth content to the web, and how competition among broadband providers fosters the creation of broadband content portals
• What business models are emerging that will make the delivery of broadband content financially viable.
• How well consumers are adapting to the new medium, and how consumer demand for new, interactive broadband content is shaping web-based delivery of content
• Upcoming innovations in broadband content.

Who Attended:

• Cable, broadcast, telecom, wireless, satellite and technology vendor executives
• Ad agencies, media buyers and strategic planners.
• Program production and business planning executives.
• Internet content suppliers and aggregators
• Financial analysts
• Legal and regulatory professionals

Moderator: Cynthia Brumfield - Ms. Brumfield is Director of the Communications Media Analysis Group at P&F. Ms. Brumfield joined P&F with the company’s acquisition of broadband media consulting firm, Broadband Intelligence, which she founded in 1999. Ms. Brumfield is a veteran mediaand communication industry analyst, having served as a Senior Analyst at Paul Kagan Associates, V.P. of Research and Policy Analysis at the National Cable & Telecommunications Association and Director of Research for The Media Institute.

Greg Butz - Mr. Butz serves as Senior Vice President, Marketing and Business Development, for Comcast Online, the high-speed Internet service unit for Comcast. Mr. Butz is responsible for developing marketing strategies and building Comcast’s leadership role in the broadband Internet arena, including the creation of Comcast.net, the company’s broadband customer homepage. In addition, he directs product management, advertising and product and business development. He joined Comcast in 1993 as a director of Business Development for Comcast Cellular Communications. He holds a Bachelor of Science in Business from Miami University and a Master of Business Administration from Harvard University.

George Kliavkoff - Mr. Kliavkoff is Senior Vice President, Business Development at Major League Baseball Advanced Media, where he is responsible for negotiating all deals related to MLB’s interactive media unit, including licensing all technology necessary to build and maintain MLB’s online assets, distributing MLB’s online subscription products and overseeing MLBAM’s strategic relationships and any M&A Work. Before joining MLB Advanced Media, Mr. Kliavkoff ran the business development group for RealNetworks’ consumer division for more than four years. Prior to that, he was an intellectual property and litigation attorney with law firms in Los Angeles and Seattle. Mr. Kliavkoff holds a B.S. in Journalism from Boston University’s College of Communication and a J.D. from the University of Virginia School of Law.

Tanya Van Court - Ms. Van Court is Vice President and General Manager, ESPN Broadband and Interactive Television, where she is responsible for overseeing content served to users via high-speed connections. Ms. Van Court also oversees content created for all interactive television, including personal video recorders and digital cable set-top boxes. Before joining ESPN, she served as in key executive positions at Cablevision Systems, leading the launch of digital cable operations in New York, Connecticut and New Jersey, andserving as VP, Product Management for Optimum Voice. Prior to Cablevision, Ms. Van Court was VP of International Operations for Covad Communications. She holds a B.S. and M.S. in industrial engineering from Stanford University.

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