| Cable, satellite TV and now even telephone companies have been heavily promoting a variety of new video services, ranging from high-definition TV to movies on demand. But communications industry leaders believe the best way to attract and keep customers is by providing the fastest Internet speeds, according to this survey of executives, engineers, consultants, academics, and regulators. The study also discloses what communications executives are planning this year in terms of marketing and sales, capital expenditures, pricing and more. The survey also sheds light on the industry's biggest regulatory concerns as the Bush Administration winds down, and which of the presidential candidates is winning the most favor from the industry. The report includes 28 charts and graphs.
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- TABLE OF CONTENTS
- Introduction
- Business, Market Concerns
- Legal & Regulatory Concerns
- Demographics
- Business Outlook
- Pressures
- Strategic Plans
- Sentiments About Industry Strengths
- Services
- Regulatory Concerns
- Policy
- National Broadband Policy
- Digital Conversion
- Politics & the 2008 Presidential Election
- Appendix I
- Survey Questions and Responses
- Appendix II
- Sample of Additional Comments
TABLE OF FIGURES
Professional status of participants
Industry segments represented
Sizes of companies represented
Percent ranking each business factor as having negative impact on business success
Percent labeling federal regulations as highest business impediment
Percent labeling emerging competition as highest business impediment
Percent ranking economic uncertainty as highest business impediment
Percent ranking each strategy as most important to company growth strategies
Percent ranking marketing and sales as top priority
Percent ranking strategic partnering as top business goal
Percent giving their industry highest ranking on tech innovation
Percent giving their industry highest customer service ranking
Percent giving their industry highest ranking on breadth of services
Services ranked most attractive to consumers
Percent ranking HDTV service as top attraction to customers
Percent ranking mobile services as top attraction to customers
Percentages ranking digital phone service as top attraction to customers
Proposed changes and updates to telecom laws: Percent ranking each issue as having highest urgency
Percent ranking resolution of net neutrality debate as extremely urgent
Overall confidence in U.S. ability to secure lead in telecommunications innovation
Confidence in U.S. ability to secure lead in telecommunications innovation
Respondents’ views on national broadband policy
Confidence in success of 2009 DTV transition
Political party most capable of driving technology advancements
Political party most capable of driving technology advancements, by sector
Rankings of presidential candidates in terms of communications agendas
Sector-by-sector comparison of levels of support for each presidential candidate
Confidence level divided by party most trusted to drive technology innovation
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Presidential Candidates Failing to Win Over Communications Industry Leaders, New Pike & Fischer Survey Indicates
June 4, 2008 - Communications industry executives are wary about the ability of any of the presidential candidates to develop sound policies on such issues as broadband availability and media ownership, according to results of a new Pike & Fischer Broadband Advisory Services survey.
A slight majority of the more than 280 industry leaders and experts who responded to the survey said they are either unaware of the telecommunications policy platform of any of the candidates, or simply don’t find any of the politicians’ positions to be viable.
Pike & Fischer conducted the survey over March and April and received responses from executives, engineers and consultants representing cable, telephone, satellite TV and technology equipment industries. Academics and government regulators were also represented in the survey.
Complete results and related analysis will be unveiled at Pike & Fischer’s Broadband Policy Summit IV on June 12-13 in Washington, DC.
Among the survey participants who said they were up to speed on the candidates’ positions, most view presumptive Republican presidential nominee John McCain as having better communications policy ideas than Democrats Barack Obama and Hillary Clinton. But many others said they are angry that none of the candidates have a clear understanding or concern about critical communications issues, such as regulations that affect the industry’s ability to deliver affordable broadband services to more Americans.
“The overall state of the economy, the war in Iraq, and gas prices have dominated the presidential race, while communications issues such as broadband availability and advanced communications for public safety have thus far not been major topics of debate,” said Scott Sleek, director of Pike & Fischer’s Broadband Advisory Services. “It appears that this has left many telecommunications industry leaders feeling pretty pessimistic about the fate of communications policy under the next administration.”
For analyst commentary or to request a briefing, contact Scott Sleek at 301-562-1530, x291, ssleek@pf.com.
To learn more about Broadband Policy Summit IV, visit www.broadbandpolicysummit.com.
To view the June 12 press release, Broadband Internet Speeds Seen as More Important to Consumers Than HDTV and Other New Services, According to New Pike & Fischer Survey, visit www.broadbandpolicysummit.com.
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Scott Sleek
Scott Sleek, Director of Pike & Fischer's Broadband Advisory Services, oversees the day-to-day operations of our market research services and leads the development of analytical publications and briefings. As part of his duties, Scott serves as Managing Editor of our online newsletter Broadband Daily. Scott also oversees the development of all Research Reports & Briefs and manages the Trackers & Projections database. He regularly tracks subscriber growth, market penetration and revenue growth in the markets for high-speed Internet, packet-switched telephony, interactive TV, wireless data and other forms of broadband communications and entertainment. Scott also fields all requests for customized research and works closely with customers to fulfill their market data and analysis needs. Scott has more than 20 years of experience as a writer, editor and researcher. Contact Scott at 301-562-1530, x291 / ssleek@pf.com.
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